Making News
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The Branding of Thanksgiving
November 20, 2017 | Branding Emails
Let’s Talk Turkey
Ever wonder how “branding” has affected our understanding of the upcoming holidays? This is our story on The Branding of Thanksgiving.
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The Branding of Father’s Day
June 13, 2017 | Branding Emails
A Brand Called Dad.
Pops. Father. Himself. The Big Guy. The Old Man. Dear Old Dad. No matter what you call him, your Dad certainly deserves a day, maybe even a whole weekend. This is our story on The Branding of Father’s Day.
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The Branding of Mother’s Day
May 9, 2017 | Branding Emails
A Brand Called Mom
Contrary to popular belief, Mother’s Day was not conceived in the boardroom of Hallmark. But why do we really celebrate this holiday? This is our story on The Branding of Mother’s Day.
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The World’s Most Recognizable Logo
August 8, 2016 | Branding Emails
The World’s Most Recognizable Logo?
What logo do you think is the most recognized in the world? I had my own theory on the subject, but what do I know? I’m only a graphic designer. So I went out and asked 50 kids from Andover, Massachusetts what they thought. This is our story on The World’s Most Recognizable Logo.