Making News
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The Branding of Santa
December 20, 2017 | Branding Emails
Seeing Red.
Santa, Saint Nick, Father Christmas-whatever you call him, he’s been around centuries longer than Coca-Cola. But have you ever wondered how he built his image as a jolly, plump, and joyful red-suited bearer of gifts? This is our story on The Branding of Santa.
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The Branding of Thanksgiving
November 20, 2017 | Branding Emails
Let’s Talk Turkey
Ever wonder how “branding” has affected our understanding of the upcoming holidays? This is our story on The Branding of Thanksgiving.
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The Branding of Mother’s Day
May 9, 2017 | Branding Emails
A Brand Called Mom
Contrary to popular belief, Mother’s Day was not conceived in the boardroom of Hallmark. But why do we really celebrate this holiday? This is our story on The Branding of Mother’s Day.
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The World’s Most Recognizable Logo
August 8, 2016 | Branding Emails
The World’s Most Recognizable Logo?
What logo do you think is the most recognized in the world? I had my own theory on the subject, but what do I know? I’m only a graphic designer. So I went out and asked 50 kids from Andover, Massachusetts what they thought. This is our story on The World’s Most Recognizable Logo.