What We’ve Been Up To
Brand New Year
January 5th, 2012 in Branding Emails
Brand New Year.
Well yes, technically, Happy New Year — but "Brand" New Year too. Because in today’s electronic world, nothing is more important to your success in the marketplace than branding. This is our story on the Brand New Year. To view the Email, click here.
The Branding of Santa
December 18th, 2011 in Branding Emails
Seeing Red
Santa, Saint Nick, Father Christmas-whatever you call him, he’s been around centuries longer than Coca-Cola. But have you ever wondered how he built his image as a jolly, plump, and joyful red-suited bearer of gifts? This is our story on The Branding of Santa. To view the Email, click here.
Seventh Annual GreenLight Emerald Evening
December 9th, 2011 in In the Community
Monderer Design donated design and event communication services for the Seventh Annual GreenLight Emerald Evening held at the Park Plaza Castle. This year, the GreenLight Fund announced it’s six portfolio organization, Single Stop USA, to the Boston community. The Emerald Evening was a huge success for Single Stop USA thanks to the support of our generous hosts and sponsors. More than $400,000 was raised through this event which will allow Boston community college students (starting with Bunker Hill Community College) to focus on their education, rather than financial pressures holding them back, and move up the economic ladder. Single Stop USA helps low-income community college students stay in school by giving them easy access to financial resources and other services they need to make ends meet.
Northeastern MBA Corporate Residency Brochure
November 22nd, 2011 in Project Launch
Hot off the press is a new brochure, designed by Monderer Design, for Northeastern University's College of Business Administration. The title "Employers are talking about MBA residency" speaks to the presentation of first-hand comments from employers who have hired Northeastern MBA students for six-month corporate residency assignments within their companies. The design features engaging photos and strong quotes from individuals within top companies such as Staples, State Street, General Electric Aviation, Harvard Pilgrim Healthcare, and Hasbro.
New Bredin Branding Launched
November 18th, 2011 in Project Launch
Bredin has been helping leading companies develop profitable, long-term relationships with SMBs since 1991. Monderer Design developed a new corporate identity, website, HTML newsletter, twitter presence, stationery and supporting collateral, moving them from Bredin Business Information to Bredin. The new website can be seen here. Bredin helps clients understand SMB needs and concerns through original market research, and helps clients achieve their revenue goals through impactful acquisition and retention programs.
2011 MIT Sloan CFO Symposium Branding
November 18th, 2011 in Announcements, In the Community
Monderer Design is in its eighth year of providing event sponsorship and design talent to MIT Sloan Club of Boston’s yearly conference events. The 36-page conference program brochure, event/location signing and on-line communications, designed by Monderer Design, provides important information about the days’ agenda, keynote, panel titles and locations, and speaker biographies. The brochure is offered to all attendees of the event, and is used for market future MIT Sloan events.
