Sending a Provocative Message
Forum Corporation – a global leader in workplace learning – wanted to send a provocative message that challenged traditional business school views. We created a simple, engaging, colorful postcard series to promote Forum’s new strategic and leadership offerings, to get attention, and to reinforce their credibility.
Our suite of seven cards uses provocative headlines and dramatic imagery to communicate the new truths of today’s complex business landscape. The postcards were mailed out in color sequence once a week to a targeted list of decision-makers, bringing them to a custom landing page for more information.
“We just got the final results back from our leadership postcard campaign and it was a major success. Thanks again for playing such a big part and being such a good partner.”
Tom KnightonVP, Marketing, Leadership Practice, The Forum Corporation
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