Forum Marketing Campaign
We help our clients send provocative messages. Forum Corporation – a global leader in workplace learning – wanted to send a provocative message that challenged traditional business school views. We created an engaging and colorful postcard series to promote Forum’s new strategic and leadership offerings, to get attention, and to reinforce their credibility.
Client
Forum Corporation
Deliverables
Postcard Mailers
Postcard Suite
Postcard Details
Our suite of seven cards uses unexpected headlines and dramatic imagery to communicate the new truths of today’s complex business landscape. The postcards were mailed out once a week to a targeted list of decision-makers, bringing them to a custom landing page for more information.
“We just got the final results back from our leadership postcard campaign and it was a major success. Thanks again for playing such a big part and being such a good partner.”
Tom KnightonVP, Marketing, Leadership Practice, The Forum Corporation
Postcard Suite
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