Providing a Clear, Consistent View of Diverse Educational Programs
To reintroduce the D’Amore-McKim School of Business full-time MBA program, we created an engaging brochure that builds credibility by speaking directly to the dreams and aspirations of applicants. To engage interaction, we punctuated the brochure design with student profiles, tweets, blog entries, and factoids. This brochure showcases the core benefits of the Northeastern MBA program – its focus on corporate residency, the classroom, the world, the power of the network, and careers.
Our brochures and viewbooks span multiple programs at Northeastern, bringing consistency to the graduate school program group’s communications. In all, we’ve designed viewbooks for the Executive MBA, High Tech MBA and Evening MBA programs, and the MS in Accounting/MBA program.
We designed supporting communications, including unconventional square format brochures that convey a professional stand-alone presence when used to recruit industry-leading companies to participate in the MBA Corporate Residency program. We highlighted the individual narrative to convey the impact of the program. The Executive MBA companion piece shares the same square format, but flips the perspective to focus on alumni success.
Northeastern University D’Amore-McKim School of Business
Viewbooks and Program Brochures
Northeastern University MBA Cover
“I would recommend Monderer Design to any educational institution or corporate entity that needs a thoughtful, honest, creative and dedicated design firm that will work closely with then to achieve design and branding excellence.”
Liz JohnsonSenior Director, Strategic Marketing, College of Business Administration, Northeastern University
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