Simulate Your Market; Differentiating Your Brand

Concentric is a software company that develops Concentric Market™, a simulator that helps companies design the right go-to-market strategy. Their technology is based on complex science and agent-based modeling.

After a brand audit evaluating client engagement strategy, and how their agent-based modeling software works, we designed and developed an authoritative, accessible, and dynamic new corporate identity, and series of branded deliverables. External marketing touch-points we addressed included: stationery, literature, website, exhibit, diagrams, icons, presentation and other business communication needs.

During the first year of the new image launch, sales were up 232%.



Site Link




Identity Design

Concentric Branding Logo
Concentric Style Guide

Powerpoint Design

Concentric Slide

Website Design Guidance

Concentric Website Monitor

“Distilling the essence of a brand into an idea that in turn becomes its visual voice is artistry. Stewart and his team were able to discern the mission and purpose of our brand in a way we could not. Their process was thorough and interactive. When they proposed the design solution, it was so well conceived that we started working with it the following morning. Monderer is a firm that delivers and is a trusted source for all of our design and graphics needs.”

Greg Silverman, CEO and FounderConcentric Market

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