
Harvard University Employee's Credit Union Transit Ad Campaign
We transform financial institutions into lifestyle brands. We partnered with Harvard University Employees Credit Union (HUECU), a not-for-profit financial cooperative, to completely rebrand and reposition their public collateral. Our modern, approachable, credible, and unified external communication system reinforces HUECU as a trusted brand that really cares about its members – and their financial future.
Client
Harvard University Employees Credit Union
Deliverables
Branding
Advertising
Literature Campaign
Rack Brochure Suite
Branding Components

We reinforced the tagline Not a Bank. A Benefit. with a smart branding framework, new typography, and palette of colors, enabling us to position the Credit Union as a lifestyle brand. We applied our design approach to a series of rack brochures, interior and exterior advertisements that appear in public transportation, bank offices, and throughout the community.
Horizontal Banner Suite

Rack Card Detail
In-Bank Posters

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