Making News
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Monderer Design serves up new website for True Bistro
May 13, 2016 | Announcements
CAMBRIDGE, MA (May 13 2016) – Monderer Design, a Cambridge, MA branding and graphic design firm, has designed, developed, and launched a new responsive website for True Bistro, a restaurant located in Somerville, MA. Since 2010, True Bistro has strived to offer a high quality, plant-based menu that is approachable for vegans and omnivores alike. True Bistro has been recognized for its globally inspired vegan cuisine with glowing reviews from the Boston Globe, the Boston Herald, and other regional publications. True has also ranked among some of the best vegan restaurants in the country by Buzzfeed and other national news sources.
The development of the new True Bistro website truebistroboston.com focused on optimizing user experience based on site analytics. By listening to countless customer’s needs and requests, Monderer Design implemented an online reservation system so patrons no longer have to call the restaurant to reserve a table. Monderer built the website to be responsive and mobile-friendly for the high percentage of their mobile users. With menus that are easy to access (no more PDF downloads), and the contact information for the restaurant front and center in mobile view, we’ve optimized the True Bistro website for users on the go.
An elegant, clean, sophisticated design matches their fine dining experience. Monderer Design also integrated the website with an Instagram feed to encourage user engagement. We art directed new photography that not only showcases the dishes offered at True, but the beauty of the ingredients that go into them.
Stuart Reiter, Chef and Co-Owner of True Bistro, said: “Our five year old website was in serious need of an overhaul. The Monderer team designed an elegant website for us, that coordinates beautifully with the clean design aesthetic of the restaurant. Behind that great design is a powerhouse of functionality that helps us run our business better. The feature that we’re most excited to reveal to our customers and staff is an online reservation system. Monderer Design helped us achieve the ultimate goal of making our vegan restaurant approachable to all audiences. We strive to create delicious food that happens to be vegan.”
Monderer Design provides expertise in identity design, corporate branding, collateral, website, event, advertising and marketing program communications to visionary organizations. Our clients include: Safran MorphoTrust, Cambridge Sound Management, GreenLight Fund, PARx Solutions, Collegium Pharmaceutical, Ocata Therapeutics, Canaccord Genuity, Talend, Tufts University and MIT Sloan among others.