Making News
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The Branding of Santa
December 13, 2023 | Branding Emails
Seeing Red.
Santa, Saint Nick, Father Christmas-whatever you call him, he’s been around centuries longer than Coca-Cola. But have you ever wondered how he built his image as a jolly, plump, and joyful red-suited bearer of gifts? This is our story on The Branding of Santa.
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The Branding of Father’s Day
June 15, 2023 | Branding Emails
A Brand Called Dad.
Pops. Father. Himself. The Big Guy. The Old Man. Dear Old Dad. No matter what you call him, your Dad certainly deserves a day, maybe even a whole weekend. This is our story on The Branding of Father’s Day.
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The Branding of Mother’s Day
May 8, 2023 | Branding Emails
A Brand Called Mom
Contrary to popular belief, Mother’s Day was not conceived in the boardroom of Hallmark. But why do we really celebrate this holiday? This is our story on The Branding of Mother’s Day.
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The Branding of Summer
July 6, 2022 | Branding Emails
The Hidden Symbols of Summer
The sun is up, the weather is warm, schools are closed, and holiday destinations are teeming with life. A season of optimism, hope, and adventure, summer is full of symbolism and imagery.