Making News
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The Branding of Summer
July 6, 2022 | Branding Emails
The Hidden Symbols of Summer
The sun is up, the weather is warm, schools are closed, and holiday destinations are teeming with life.
A season of optimism, hope, and adventure, summer is full of symbolism and imagery. Think of beaches, picnic tables, fishing poles, hot dogs and hamburgers, ice cream, and even July 4th fireworks. Don’t these symbols make you feel happy and excited for the season?
Drink Up!
Even familiar symbols we see in our day-to-day lives are memorable and evoke universal associations. For example, we always think of relaxing days at the beach when we see a cooler of our favorite drink in the sand.
The Role of Branding
Branding is all about evoking emotion and making a connection - without hitting your audience over the head. The images we’ve described are so closely associated with summer that they are now representative of fun, relaxation, joy, and adventure – without even having to say so. Your identity (as captured in a logo, typography, color palette, and imagery) is your most powerful symbol; when it’s applied effectively, your audience will learn to associate it with your company and your voice.
So what about your brand?
As our story demonstrates, effective branding is all about perception and persistence. Successful brands make the kind of connection summer symbols make with us. Your brand should stand the test of time, forming a solid foundation for effective communications, appealing visual language, and your unique vision.
If you would like us to help you take a relaxed look at your brand, please give me a call at 617-661-6125, or email to set up a meeting. We’ll spring for the cool drinks.
Have a blast of a summer,
Stewart Monderer